This poster was created with the objective of changing the stereotype placed on Western Sydney as an “ugly, boring and suburban wasteland”. I have expressed a more optimistic view complemented by a fresh and vibrant colour palette, a youthful typeface and illustrations that add pattern, texture and layers. The copy reflects a lovely description I had heard about Western Sydney’s location and emphasises this tranquil environment that cultivates and enriches our creative freedom.

This poster was featured in Western Sydney University's Explore: West group exhibition.